Design can strengthen a company’s brand and is a vital differentiator for businesses, according to new research from Warwick Business School and the Design Council. The report reveals that business leaders from companies including Barclays, Diageo and Virgin Atlantic are using design strategically – not only investing in it, but embedding it into their business processes. “There are three key findings,” explains Ailbhe McNabola, associate director of research and policy at the Design Council. “Design is customer-centred and is related to solving customers’ problems, it’s most impactful when it’s culturally embedded in a business and, thirdly, it can add value … Read More »
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