Media opportunities don’t come round very often for SMEs, at least not when compared with large organisations. But when they do, their leaders are often unprepared and therefore unable to make the most of them. If smaller companies want to exploit press coverage, advises Tom Maddocks, author of The M-factor: Media Confidence for Business Leaders and Managers, they need to avoid making these common media mistakes – the seven deadly sins of media opportunities… Slow speed of response “When media enquiries come in, you have to prioritise them. If you want to get your viewpoint or your message across, that … Read More »
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