A few weeks ago week I presented three keynote speeches in Scandinavia and collected most of the delegate’s business cards. Between events and during my return journey, I decided to look through them. There were eighteen hundred and fifty in total and three things really stood out for me: 1. Three hundred and ninety-four (21%) had only the most basic details on them and the company name gave no indication of what the business actually did. Neither were they brand names I would instantly recognise. 2. Only one hundred and eight-eight (12%) had more than a one-line description of what … Read More »
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