“I hate sales scripts” and “I won’t use a script when selling” are two comments that are frequently made when I introduce the concept of using a script during my training sessions. In many cases the objections are very strong indeed. And in spite of the fact that I emphasise that you only use a script until you know what you are going to say and how to respond to any question off by heart, many people, at first, absolutely refuse to have anything to do with sales scripts. If you have a problem with using a script too, consider … Read More »
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