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A message from the Director General, September 2012

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There are analogies between sporting and commercial achievement. The success of the Olympics provides lessons for both government and business. First, merit rules, not subjective concepts of fairness and equity. There are no special allowances for social and educational background or lack of height or weight. At 5ft 5in Jessica Ennis can triumph over giants from eastern Europe through sheer effort and the enthusiasm of a home market. But that’s not to say there is no role for the state in achieving success. Britain’s advance from the humiliation of its 1996 showing in Atlanta, where it won only a single … Read More »

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