The 2014 annual DNA of an Entrepreneur Report from Hiscox, providers of IoD Professional Indemnity Insurance and IoD Office Insurance, has uncovered some significant differences between the two sets of business owners – firms founded in financially challenging times, aka Generation Recession businesses, are more likely to have a younger, female owner and are more focused on digital and social media. What’s more, the data, compiled from 3,500 small businesses in six countries, suggests this new breed of entrepreneurs are more likely to have hired staff in the past year and, despite the challenging economic conditions, they’re optimistic about success … Read More »
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