A few weeks ago I was hired to do some sales coaching for a company operating in a sector that I had no previous experience of whatsoever. I made sure the client was aware of this fact but they hired me in spite of this. The coaching went extremely well, and mainly due to the fact that whilst I was preparing for it, I reminded myself of something a wealthy entrepreneur had said to me some years ago when I was interviewing her for an article I was writing. What she said was – “Bruce, I don’t always need to … Read More »
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