While it’s true that no two website marketing strategies are exactly alike, the ultimate objective of driving more traffic to the website is one shared by all businesses, regardless of their size or sector. Similarly, the tools and tips that can help them achieve their goal faster and more effectively apply equally across the board. Chloe Thomas, author of eCommerce MasterPlan, shares five of the best… 1. Plan ahead First and foremost, businesses must have a marketing plan in place for all the different traffic sources they will be using. “It may be that one month they want to test … Read More »
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